> What is Fair? These groups we are visiting follow the global standard for Fair Trade,We think this is great and we choose where appropriate to work with suppliers in this category. However the Fair trade guidelines were developed almost 25 yaears ago and our world has become so much worse. Although this is the standard globally we don’t think this is the place to stop. This is the bar we want all of our groups to exceed, but getting to this bar is a requirement and in each business plan we work with groups to get to this place and then we ask the question- How can we do more?